The latest road safety video featuring Formula 1 drivers Lewis Hamilton and Nico Rosberg has been launched to coincide with the 2014 FIFA World Cup.
The pair of drivers feature in a series of road safety video clips which are available to download and use free of charge. The films feature Rosberg and Hamilton demonstrating road safety facts “in a new and unusual way”.
The Allianz Safety Facts’ films are being produced by a partnership comprising the Mercedes F1 team and its sponsor Allianz, and the German production company RTV Film & TV.
The third film in the series shows Hamilton and Rosberg showing their support for England and Germany by practicing football in the garage.
The drivers use the film to talk about the dangers of playing football on streets – a problem that is widespread in countries like Brazil – and give advice for drivers and children to help them stay safe.
The first two video clips, which cover the subjects of seat belts and pedestrian safety, were launched last month (May 2014).
The seat belt video shows the pair competing in a “special racing car, leading to an epic battle for first place”. Lewis Hamilton explains that wearing a seatbelt “reduces the risk of a fatal injury by 40–50% for drivers and front seat occupants, and between 25–75% for rear seat occupants”.
The pedestrian safety film shows the pair being stopped by security as they attempt to enter a track – a deja vu scenario for Hamilton after almost the same thing happened at the Australian GP earlier this season.
For more information contact Julia Norr at RTV GmbH.
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