Head rests used to convey safety message

16.07 | 5 January 2010 | | 4 comments

Taxi drivers in Luton are being given head rest covers displaying the message ‘Belt Up For Life’ as part of a campaign to get their passengers to wear seat belts.

The initiative, developed by Luton’s road safety team, is the latest addition to the Bedfordshire & Luton Casualty Reduction Partnership’s ‘Belt Up For life’ campaign toolbox.
While the majority of people tend to wear belts in their own cars, when it comes to travelling in a taxi many do not. It is hoped that by displaying this message in the taxi, passengers will be encouraged to wear their seat belt and consequently have a safer journey.

For more information contact Alan Collins on 01582 547233.


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    Head ‘Restraint’ yes absolutely agree my typo I am afraid, however, one could argue ‘is the head actually restrained’ but I guess that is another question. With regard to taxi drivers I am sure we are all aware of the relevant exemptions for private hire and hackney carriage drivers. We do promote seat belt wearing to taxi drivers and hope this campaign will encourage all in the vehicle to belt up. Overcoming the assault argument is the difficult one.

    Alan Collins, Principal Road Safety Officer, Luton Borough Council
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    What a great idea! What is being done to encourage taxi drivers to wear seat belts though?

    David Daw, Suffolk
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    Rob – I should point out that it’s not Road Safety GB using the term ‘head rests’ – it was used in the media information we received from the Bedfordshire & Luton Casualty Reduction Partnership.

    Nick Rawlings, editor, Road Safety GB newsfeed
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    Great idea to have the seatbelt message in front of passengers as they are travelling. Could have been a little stronger eg.”Always wear a seatbelt — it’s the law”. PS. Shouldn’t RSGB be referring to them as “head restraints”? There is enough ignorance out there thinking its a ‘comfort’ device.

    Rob Orchudesh, RSO, Hammersmith & Fulham
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