Norfolk County Council’s established ‘Hugger’ motorcycle brand will now also be used to deliver safety messages to bikers in Suffolk and Essex.
The Hugger character, which is named after the rear mudguard of a motorcycle, was developed and launched in Norfolk four years ago to provide an identifiable brand that bikers would recognise and buy into. Following its success in Norfolk, Essex and Suffolk County Councils have now invested in the Hugger brand.
Launched initially to deliver ‘Think Bike’ related messages on bus backs and printed media, Hugger was subsequently developed to promote messages encouraging riders to take post-test training. To date, more than 300 individual riders have benefitted from ‘Hugger challenge’ training sessions.
Iain Temperton, Norfolk’s road safety team manager, said: “The series of seven Hugger rider skills downloads provides an easy-to-read and well received introduction to Roadcraft principles.
“We’ve also used social media to expand brand recognition and interaction with the motorcycle community.”
For more information about Hugger contact Iain Temperton on 07748 933955.