Glaucoma UK has launched a new campaign to encourage drivers to keep their vision ‘road ready’.
The campaign highlights the importance of regular sight tests to enhance road safety, as glaucoma can be symptomless and early diagnosis is crucial.
Glaucoma UK has placed petrol nozzle ads at filling stations to spread the campaign message in cities where there is lower uptake of eye tests.
The charity has also updated its driving and glaucoma booklet, which included frequently asked questions for people living with glaucoma.
Joanne Creighton, Glaucoma UK’s chief executive, said: “While driving is important for your freedom and independence, it is crucial that you can see enough to be safe on the road.
“As glaucoma sight loss usually starts affecting peripheral vision, you may not realise that it is slowly stealing your sight.
“This is why the Road Safety Week campaign encourages people to get their eyes tested, to ensure they keep their vision road ready. Early diagnosis is key when it comes to protecting your sight from glaucoma.”
While “seeing enough” is important, it is also important to realise how little we actually see, even with the best of “vision”. Consider Skoda’s “attention” advert:
https://www.youtube.com/watch?v=FzJXTdDfpuQ
Fraser Andrew, STIRLING
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