James Cracknell OBE, one of Britain’s most successful and best known Olympians, has been unveiled as the new president of the London Road Safety Council.
James Cracknell won two Olympic Gold Medals and six World Championship titles. Since retiring from competitive rowing, he has made a new career for himself as an athlete, adventurer and broadcaster.
He succeeds the broadcaster Nick Ross as president of the London Road Safety Council.
In 2010, James Cracknell suffered a traumatic brain injury when he was struck by a truck while cycling through Arizona. Five years later, following a lengthy recovery and rehabilitation process, James takes on the role of leading the London Road Safety Council into its centenary year (2017).
James Cracknell said: “London Road Safety Council connects the people working on road safety across London, enabling them to share practical ideas and work together to create a safer road system in London.
“I am proud to be the public face of the organisation and to lead its awareness campaigns across the city I was born in and where still live.
“Having been the victim of a road traffic accident, I know the devastating impact it can have, not only on the victim but on their family and friends.
“I cycle around London every day and am very aware of the need for all road users, however many wheels they have, to show empathy towards each other rather than antagonism. I plan to ensure this message is heard far and wide during my presidency.”
Councillor Val Clark, chairman of London Road Safety Council, said: “James Cracknell is one of the most famous athletes in the UK and an inspiration to millions. James knows more than most the impact a serious road traffic incident can have.
“I cannot think of a better person to lead the organisation into its second century and be our primary brand ambassador.
“I would also like to place on record my thanks to our previous president, Nick Ross.”
London Road Safety Council
Every year some 3,000 people are killed or seriously injured on London’s roads. London Road Safety Council aims to reduce these casualties by producing and promoting resources and publicity materials and by providing a forum to discuss London’s road safety issues.