Keltic Clothing to sponsor Road Safety GB newsfeed

09.13 | 15 March 2012 |

Checking the Road Safety GB newsfeed is part of the daily routine for many road safety professionals, and with the help of Keltic Clothing, the school crossing patrol uniform supplier, Road Safety GB is poised to take this invaluable service from strength to strength.

A brand new version of the Road Safety GB website will launch on 1 April, with Keltic Clothing sponsoring the newsfeed. The corporate partnership with Keltic ensures that the newsfeed will continue as a free service, despite continuing cutbacks and mounting financial pressures throughout the road safety profession.

James Gibson, Road Safety GB press & PR officer, said: “This new partnership with Keltic Clothing is great news for both parties.

“The launch of our new-look website on 1 April seemed to be the ideal time to seek a commercial partner to help towards the cost of delivering our very well read road safety news service.

“On average, each month the newsfeed receives around 14,000 visits from around 8,000 visitors, the vast majority of whom are road safety officers and other road safety professionals.

“The investment that Keltic will be making in our newsfeed is substantial and very welcome. In return, we believe we will be giving them a superb platform to raise their profile with road safety professionals.

“Equally important, having met with David Barry and the team at Keltic, we like them and their approach to business. There is a meeting of minds which will be an important element of this new alliance.

“All in all, we are confident this will turn out to be a win-win partnership.”

Keltic Clothing, the UK’s “one stop lollipop shop”, is extremely passionate about supplying the most reflective and waterproof high visibility garments. Keltic Clothing is a family business owned and run by father and son team John and David Barry.

David Barry said: “We’re very proud to be associated with one of the key resources for UK road safety professionals.

“I’m a long-term subscriber to the newsfeed, and am passionate about its purpose and longevity. In the coming months there will be exclusive money-off offers for newsfeed subscribers as a way of further “giving back” to the road safety profession.”

For more information about Keltic Clothing visit: or contact Serena Groom or Louise Bennett on 08450 66 66 99.


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