Pupils in Leeds are being advised on road safety issues and told not to cross ‘the stupid line’ in a series of multimedia presentations.
Presented by Smart Risk Heroes, a Leeds based charity, the presentations are given by an injury survivor who admits they crossed ‘the stupid line’ and faced the consequences of failing to keep safe on the roads.
The audience share the presenter’s injury experience and learn about five key messages; buckle up, look first, wear the gear, get trained, and drive sober.
Councillor Richard Lewis, Leeds City Council, said: “Smart Risk Heroes shows young people how they can take responsibility for managing the everyday dangers they face out on the streets whether as a pedestrian or a new driver.
“The message is presented in a positive and upbeat way, in manner the young people can buy into."
Becky Prosser, road safety manager for Leeds City Council said: “During October the Smart Risk Heroes message will be told to 4,500 young people across Leeds which is fantastic.
“Being on the road is statistically the most dangerous activity that most young people will undertake. Assessing and managing that risk is vital, if they are to avoid the serious consequences of crossing the stupid line.
“Not everyone can bounce back from adversity like the Smart Risk Heroes presenters have. Sadly, for many of our young people the penalty of distraction or peer pressure ends up being a permanent legacy.”
For more information contact Robin Shackleton on 0113 22 43026.