‘Look out and share the road’, campaign urges

07.53 | 10 September 2021 |

With the start of the new school year underway and more and more people returning to the workplace, South Yorkshire communities are being urged to take extra care on the region’s roads.

The ‘Share the Road’ initiative, devised by the South Yorkshire Safer Roads Partnership (SYSRP), has been launched as part of a two-week nationwide effort, being co-ordinated by the National Police Chiefs’ Council (NPCC).

The aim is to highlight the need for all different types of road users to think about what steps they can take to protect each other.

As part of the campaign, the SYSRP’s safer roads team will travel around the county using advans (pictured) to remind people of the need to ‘Look out and share the road’.

On social media, the team will signpost road users to relevant resources and training courses, focussing on a different road user type every day with key messages including hazard perception, overtaking, visibility, the impact of weather and what to look out for at junctions.

Joanne Wehrle, manager of the SYSRP, said: “Certain types of road users do not have the same protection as a driver sitting in a vehicle and even relatively minor contact can seriously injure them.

“This campaign will seek to educate drivers about safe passing distances and slowing down when it comes to fellow road users.

“It will also offer information and advice to cyclists, pedestrians, horse riders and motorcyclists about the ways that they can help to protect themselves.

“The reality is that the roads belong to everyone and we all have a role to play when it comes to keeping each other safe.”

In South Yorkshire in 2020, 1,678 car drivers or passengers were injured in a road traffic collision as well as 378 pedestrians, 261 pedal cyclists and 161 powered-two-wheeler riders.

Joanne added: “Although we saw an 18% reduction in the number of overall casualties on our roads last year, 30 people sadly still lost their lives.

“If we want to see real change on our roads and to reduce casualty numbers even further, we all must play our part.

“We need there to be an understanding and acceptance of the unique challenges faced by different road user groups and there are rules for everyone.

“The Highway Code is a book for us all and all road users need to observe the rules that apply to them, including recognising that we all have rights on the road.”



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