Drivers and motorcyclists in Ayrshire are being encouraged to look out for each other as part of a new campaign.
In 2020, 417 motorcycle casualties were reported in Scotland, with 242 people suffering serious injuries and 16 losing their lives. Failure to look properly was a significant factor in the majority of these crashes.
As a result, the Ayrshire Roads Alliance and North Ayrshire Council road safety staff have joined forces to launch the ‘Look Out For Each Other’ campaign.
The new campaign features adverts on fuel nozzles at Tesco Filling Stations in Ayr, Irvine and Kilmarnock; as well as Castlebay Service Station (Gulf) in Largs, since Largs is a particularly popular destination for motorcyclists.
Posters will also be sent to all fuel stations and motorcycle shops throughout Ayrshire to reinforce the message.
Cllr Jim McMahon, deputy leader of East Ayrshire Council and cabinet spokesperson for community safety, roads and transport, said: “Now that Covid-19 restrictions are lifting and traffic is on the increase, especially due to many of us holidaying in Scotland this year, it’s even more important that drivers and motorcyclists look out for each other.
“I welcome this campaign which will hopefully make both motor vehicle and motorcycle drivers give more consideration to each other and greatly reduce the number of people being injured or even killed on our roads.”
Cllr Peter Henderson, leader of South Ayrshire Council, said: “With the summer holidays upon us and locals and visitors enjoying everything that Ayrshire has to offer, this is the ideal time to remind road users to look out for each other.
“Having more awareness of the traffic around you and being more considerate won’t add lots of time to your journey, but it could save lives.”