Mayo County Council’s road safety officer has come up with a novel way to remind drivers of the dangers of driving tired.
As part of the campaign, drivers in the West of Ireland will be given a pillow carrying the message: ‘Are you tired – take a break’.
The campaign has been developed as a result of new research released by the Road Safety Authority in Ireland, which indicates that 14% of drivers have admitted to falling asleep while driving.
The campaign is being launched to coincide with the upcoming August Bank Holiday weekend in Ireland.
Noel Gibbons, Mayo’s RSO, said: “It’s time to scotch the mistaken belief that you can fight off sleep by turning up the stereo or opening the window.
“To really stay alert on a long drive you need to be taking a 15 minute break every two hours.”
For more information contact Noel Gibbons on 094 9047115.