Mobile campaign urges motorists to ‘drive smart’

10.11 | 28 March 2012 | | 2 comments

Brake, the road safety charity, is launching a campaign in response to its own survey which reveals that nearly half of drivers talk on their mobile phones while driving.

According to the survey, released today (29 March), in collaboration with Direct Line, 48% of respondents admitted to talking on a phone while driving, of which 65% flout the law by using a hand-held phone. And 25% said they talk on their phone while driving at least once a week.

In an effort to address the problem, Brake and Direct Line are launching a campaign which urges drivers to ‘drive smart’ by putting their phones out of sight while driving.

The campaign warns that using a hands-free or hand-held phone at the wheel can lengthen reaction times to an extent similar to drink driving. Billboard adverts will run across London in an effort to get the message across.

Men are slightly more likely to chat on a phone than women (50% compared to 47%), and young drivers are slightly more likely than older drivers (52% compared to 48%). However, far more young drivers than older drivers break the law by using a hand-held phone (41% compared to 30%).

Young drivers are also far more likely than older drivers to use their phones to text, email or surf the web at the wheel. 44% of young drivers admitted to texting at the wheel, compared to 27% of older drivers. Furthermore, 21% of young drivers email, go online or use apps while driving, compared to 9% of older drivers.

Julie Townsend, Brake deputy chief executive, said: “Use a phone while driving and you are taking a horrendous risk with your own life and the lives of others. Many drivers who wouldn’t dream of drink-driving are using phones while driving, oblivious that the effect on your reaction times can be similar.

“We’re urging people to drive smart, recognising that phone use at the wheel can and does destroy lives, and no call or text is ever that important. If you need to use your phone urgently, pull over somewhere safe first: it’s as simple as that. We are also calling on the Government to do more to tackle phone use at the wheel, including banning hands-free phones and bringing in far stiffer penalties.”

For more information contact Ellen Booth on 01484 550067.


Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

Report a reader comment

Order by Latest first | Oldest first | Highest rated | Lowest rated

    Not sure what your point is Bob. Our task is to improve on such situations. This can be done by increasing people’s understanding of what is a safe place to pull over, but not by declining to challenge the use of a phone whie driving. We cannot afford to ignore the trend for technology to continue increasing the range of in-car distractions available to drivers. Yes, it’s frustrating when someone parks obstructing the view of a pedestrian crossing. It’s also frustrating when someone fails to stop for a pedestrian as required because they are engrossed in a phone conversation. Which has the greatest potential to cause injury it is impossible to say, but both need to be challenged.

    Tim Philpot, Wolverhampton
    Agree (0) | Disagree (0)

    I have seen a female driver pull over to somewhere safe. It was outside a school, she drove onto the nearside pavement and was also on the zig zags of a pedestrian crossing and on the approach ones at that. So one offence of using whilst driving agains about 6 for stopping. Not bad going.

    bob craven Lancs
    Agree (0) | Disagree (0)

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.