Merseyside’s Road Safety Officer Group displayed 522 pairs of shoes in Liverpool City Centre last week (24 October) to mark the number of people killed or seriously injured on Merseyside’s roads in 2011.
The shoes were laid out as part of the ‘Lost Soles’ campaign, which is designed to make people aware of the number of fatalities and injuries on the roads, and to stress that it is everyone’s responsibility to reduce collisions.
The campaign has been put together by road safety teams from Merseyside’s local authorities, together with Merseyside Police and Fire and Rescue Service. The comprehensive media coverage made it an effective way to target road users.
Gill Roberts, spokesperson for the Merseyside Road Safety Officer’s Group, said: “We want the sentiment of the campaign to really bring home the message that we are all responsible for our own and others’ road safety.
“It makes us think that if someone we loved was killed or seriously injured in a road traffic collision, how could their shoes ever be filled?
“A simple action like driving at an appropriate speed for the traffic or environment you are travelling in can help keep you, your loved ones and other road users safe on our roads.”
For more information contact Gillian Roberts, senior road safety officer, on 01744 673233.