‘Lost Soles’ on display in Liverpool

12.00 | 31 October 2012 | | 2 comments

Merseyside’s Road Safety Officer Group displayed 522 pairs of shoes in Liverpool City Centre last week (24 October) to mark the number of people killed or seriously injured on Merseyside’s roads in 2011.

The shoes were laid out as part of the ‘Lost Soles’ campaign, which is designed to make people aware of the number of fatalities and injuries on the roads, and to stress that it is everyone’s responsibility to reduce collisions.

The campaign has been put together by road safety teams from Merseyside’s local authorities, together with Merseyside Police and Fire and Rescue Service. The comprehensive media coverage made it an effective way to target road users.

Gill Roberts, spokesperson for the Merseyside Road Safety Officer’s Group, said: “We want the sentiment of the campaign to really bring home the message that we are all responsible for our own and others’ road safety.

“It makes us think that if someone we loved was killed or seriously injured in a road traffic collision, how could their shoes ever be filled?

“A simple action like driving at an appropriate speed for the traffic or environment you are travelling in can help keep you, your loved ones and other road users safe on our roads.”

For more information contact Gillian Roberts, senior road safety officer, on 01744 673233.


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    This is similar to what we did with RoadPeace displays at the House of Commons in London and at the Princess Diana Memorial and the steps of the Anglican Cathedral in Liverpool some years ago. It can be very powerful. World Day of Remembrance for Road Crash Victims is Sunday 18th November this year. Services are taking place around the country. Please check the RoadPeace website for details. Our event in Liverpool starts at 1pm beside the RoadPeace memorial in St Johns Gardens and then moves into St Georges Hall for refreshments and a Service of Remembrance. Anyone affected by road trauma or with an interest in road safety is welcome to attend. Might see you there Gill and thanks for putting this one on.

    David Midmer, Grade 6 ADI and Fleet Trainer, Wirral
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    Well done to all involved in the campaign. It was certainly thought provoking with a positive reaction from the public on the day and proved that road safety professionals working together with the police and fire & rescue service can make more of a impact than any leaflet can!

    Joe – Sefton
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