Tour elevates cyclists’ safety awareness

12.00 | 18 July 2013 | | 1 comment

Road safety professionals, police officers, cycle trainers and volunteers all joined forces to take the Tour of Berkshire in a bid to raise awareness of cyclists’ safety.

As is the case in many parts of the country, the number of people cycling in Berkshire is increasing and as a result the number of casualties is also on the increase.

Covering 156 miles in three days, the team stopped off in the six of the county’s major towns to promote cycling and cycle safety.

The event was organised by Safer Roads under the banner of its Urban Limits campaign. A core team of a dozen cyclists completed the full route and were joined along the way by groups of leisure riders keen to be a part of the event. The team also distributed copies of a new Cyclofacts infographic on the health benefits of cycling.

Despite the soaring temperatures, all participants made it round safely, having been joined in various places by local and regional media. BBC journalist Ben Moore even joined Caroline Lane, West Berkshire’s cycling coordinator, for an on road training session.

Dan Campsall, Safer Roads communications director, said: “Many of us face a great challenge to embrace and promote sustainable modes such as walking and cycling, with all the health and well-being benefits that they offer, without accepting a rise in casualties.

“Distributing information on training, road position, route selection and visibility as we went along The Tour brought together a range of professionals with a shared ambition; to get people on their bikes, safely.”

For more information contact Dan Campsell on 01295 731812.


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    Any way of getting the correct messages out there is a bonus. Well done to all those who participated…who knows the Tour of Berkshire could become an annual event that keeps promoting safer cycling for all.

    Tina Housego Bracknell
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