Professionals urged to ‘tune in’ to Road Safety Week

12.00 | 20 September 2013 | | 2 comments

With Road Safety Week 2013 approaching (18 – 24 November), road safety professionals are being encouraged to plan activities for the week.

Road Safety Week is co-ordinated annually by the charity Brake and thousands of schools, communities and other organisations take part. This main theme this year is ‘tune in to road safety’.

Brake says that the week provides an opportunity for road safety teams, emergency services and road safety partnerships to promote road safety activities, run one-off events or launch a new campaign.

Brake is particularly encouraging professionals to link to the ‘tune in’ theme and promote the message of avoiding distractions at the wheel.

Julie Townsend, Brake’s deputy chief executive, says: “Road Safety Week is a perfect focal point for all of us working in road safety: a chance to speak out together about the difference everyone can make in improving road safety and preventing tragedies.

“Each year local authorities, emergency services and other partners invest tremendous energy in getting the road safety message across during the Week, often gaining extra recognition for the work they do year-round.”

Road safety professionals can access free electronic resources from Brake by registering on the Road Safety Week website.

For more information contact Brake on 01484 559909.


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    With further rounds of major cuts to budgets heading towards every local authority, it is more important than ever that local teams and officers link into regional and national campaigns if they address issues that are also a local priority. This makes better use of your limited resources and saves money and time.

    Distraction is one of the major contributory factors in most areas so this campaign is timely and relevant. What we do need to do is to agree these major themes and plan far enough ahead to enable them to be built into your forward planning a year ahead. We are working on this with DfT and the other major agencies and organisations at a national level. We’ll keep you posted.

    Honor Byford, Vice Chair, Road Safety GB
    Agree (0) | Disagree (0)

    One of the problems is that with all the cuts most Road Safety Teams are working out which campaigns they are going to stop rather than launch and don’t have the resources for a ‘one off event’.

    Mark, Caerphilly
    Agree (0) | Disagree (0)

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