A short film which delivers a cryptic message to remind drivers not to “go too fast" has been viewed more than four million times on YouTube.
The film was created by the Belgian Institute for Road Safety (BIVV) and launched in April 2014. It features several different people who have responded to a mysterious invitation from someone close to them, to attend an event which turns out to be their own funeral.
The campaign also includes an app which people can send to friends and family members to make them aware of the consequences of speeding.
BIVV says the film and app are designed to “generate awareness among users about the possible consequences of speeding, consequences that may be severe, not only for themselves, but also for those close to them”. BIVV also says the “goal of these tools and campaign website is to increase social support of speed limits”.
Footnote: in order to view the film subtitles in English readers may need to ensure ‘CC’ (closed captioning) is switched ON.