The London Road Safety Council (LRSC) has produced a series of resources to remind drivers not to park on the yellow zig-zag markings outside schools.
The campaign is in response to figures published by the insurance giant AXA earlier this year.
Councillor Val Clark, chairman of the LRSC, said: “We were shocked that research undertaken by AXA Car Insurance found that the number of fines for parking on these markings has almost doubled in the last two years, and gravely concerned that only 17% of the drivers (who were) asked knew that stopping on these markings is banned during the marked times of operation.
“Now that pupils have returned to school, we want to remind drivers that they must not stop on the zig-zags. They provide a crucial area of inter-visibility between drivers and child pedestrians who are completely hidden by parked cars.
“Sadly, feedback from schools suggests that many of the drivers stopping on the keep clear marking are parents of children at the school.”
The LRSC’s suite of resources includes: a ‘faux’ parking ticket that tells parents why they should not park on the markings; a promise to be signed by parents undertaking not to park on the markings; a key ring to remind them of the pledge they have made; and a leaflet explaining why the campaign is being delivered and the importance of walking to school rather than driving.