The team behind Project Pictogram used its official launch event on 11 March to urge road safety professionals to get behind the initiative.
The initiative encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.
The event, which took place at the National Motor Museum at Beaulieu in Hampshire, featured a presentation followed by a question and answer session. Live tweets from the event can be found on the Road Safety GB Twitter account.
Organisers of the initiative placed an emphasis on encouraging road safety professionals to visit the Project Pictogram website and familiarise themselves with the design guide and concept.
They remind organisations that from the website they can download the free artwork files and send to a printer of their choice (printing costs apply).
Developed in September 2015 by the Hampshire Road Safety Partnership, Project Pictogram is endorsed by a number of the UK’s key road safety stakeholders including Road Safety GB, RoSPA, IAM and the ABI.
Promoted by Hampshire Fire & Rescue Service, the aim is for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.
A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.