TISPOL has hailed the success of Project EDWARD 2017 in terms of the media interest and social media activity it generated.
The second edition of Project EDWARD (European Day Without A Road Death) took place on 21 September and looked to encourage drivers, riders and pedestrians to spare an extra thought for their safety.
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The event was organised by TISPOL, the European Traffic Police Network, whose long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.
In the UK, a number of police forces, councils and road safety stakeholders organised events – including in Essex, Surrey, Sussex and Staffordshire.
Provisional results published by TISPOL today (26 Sept) show that there were 37 road deaths across Europe on 21 Sept – with a further five countries as yet yet to report their figures.
TISPOL described media interest in the event as ‘significant’, with coverage featuring on a number of TV and radio stations across the continent.
The social media activity (particularly on Twitter) has also being described as ‘very successful’.
Across Tuesday, Wednesday and Thursday (19-21 Sept), there were 8,813 tweets using the #ProjectEDWARD hashtag. This equates to a social reach of 25m users – eclipsing last year’s total of 19.5m.
On the day itself, the hashtag #ProjectEDWARD trended at number one Ireland and also reached number four in the UK and five in Germany.
Category: Events.
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