A coalition of road safety stakeholders and organisations is urging drivers to purchase autonomous emergency braking (AEB) on their next vehicle – a measure which ‘could save hundreds of lives’.
Led by IAM RoadSmart, the coalition also includes long-term advocates of AEB, Thatcham Research, the RAC and the Road Haulage Association (RHA).
The partners have today (28 Sept) come together to highlight what they describe as ‘a simple but effective way to reduce death and injury on every journey’.
AEB systems apply the brakes to avoid an impending crash with another vehicle, pedestrian or cyclist. The coalition estimates that pedestrian and cyclist sensing AEB systems could potentially save 1,100 lives and 122,860 casualties in the UK over the next 10 years.
They also claim that if more car buyers insist on AEB, this could result in 308 fewer deaths and serious injuries by 2025, and save society £138m.
Sarah Sillars, chief executive officer of IAM RoadSmart, said: “Road safety is a shared responsibility and if individuals and fleets ensure their new cars are fitted with AEB we can all make a contribution to safer roads for vulnerable users now.”
Peter Shaw, CEO Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200.
“Safety should be a deal-breaker, not a nice to have. If it doesn’t have AEB, it shouldn’t be a sale.”
David Bizley, chief engineer, RAC Motoring services, said: “AEB has been demonstrated to reduce the number and severity of accidents, and can therefore contribute to a further reduction in casualties on UK roads.
“It will be fitted as standard on new vehicles from the early 2020s but until then, the RAC is encouraging members and indeed all purchasers of new vehicles to select models fitted with pedestrian and cyclist AEB.
“By choosing vehicles fitted with pedestrian and cyclist sensing AEB and rated as 5* for safety by EuroNCAP, drivers can be confident that they are doing their bit to keep our roads among the safest in the world.”
Category: Vehicles & technology.