A new app designed to target drivers who can’t resist the temptation to use their mobile phone while driving will launch next week.
Developed by Ubitrac, ‘ICED by Speed’ is described as the ‘smart solution’ to tackling the problem of driver distraction by mobile phone.
The app is triggered when a vehicle’s speed exceeds 7mph and causes the smartphone screen to black out and become unresponsive – preventing the driver from reading or responding to texts or social media.
It has an override facility to enable calls to emergency services and the system allows for voice calls to be received via Bluetooth, enabling calls to be made or received using a hands-free kit.
ICED by Speed can also be overridden for times when the user is travelling as a passenger. Parents/guardians can control this remotely online or by letting the user have the password to ‘de-ice’ on the handset.
It is widely accepted that using a mobile phone while driving significantly impacts a driver’s reaction time, and Ubitrac says that texting and using social media is ‘significantly more dangerous’ than driving while over the legal drink drive limit.
Tony Foote, MD of Ubitrac, said: “People don’t seem to be aware of just how dangerous it is to use their phone while behind the wheel and far too many people are being killed or seriously injured because drivers are distracted.
“Whilst Iced by Speed is primarily aimed at less experienced drivers we are only too aware of the dangers to all drivers of not paying full attention.”