Blackpool’s road safety team has launched a new campaign which highlights the dangers of using a mobile phone while driving.
The campaign is based on research carried out by TRL which suggests that using a mobile to make a call slows reaction times by 46%, and that using a smartphone is a greater distraction than alcohol impairment at the legal driving limit.
The ‘Smartphone Stupid Driver’ campaign is running at the Houndshill Shopping Centre in Blackpool. At the seven day roadshow people will be asked to show their support for the campaign by signing a pledge to agree to put their phone away while driving. A short film highlighting the dangers is also being shown at the event.
Cllr John Jones, Blackpool Council’s cabinet member for highways and transport, said: “Smartphones have become part of our daily life, and it’s so tempting to just check Facebook or even text while you’re at the traffic lights or just as you’re driving along the road.
“Realistically, no call, text or photo is so important that you should risk your life for it, or the lives of others.
“This roadshow gives us the perfect chance to talk to members of the public and remind them about the importance of putting the phone down when you’re at the wheel.”
For more information about the campaign contact Kelly Gilmore from Blackpool’s road safety team on 01253 476182.