New publication will help authorities promote cycling

12.00 | 22 April 2014 | | 2 comments

 Road Safety Analysis (RSA) and FirstCar Publications have joined forces to launch a new publication to help local authorities to promote cycling and active travel.

The publication, The Ultimate Guide to Cycling, is launched at a time when cycling is once again be high profile in the UK, with the first three stages of the Tour de France 2014 taking place here during early July.

RSA suggests that barriers to cycling in the public “may be around issues of safety, security, fashion, fitness, convenience and time commitment”.

The Ultimate Guide to Cycling is described as a comprehensive guide to help newcomers to “navigate the maze of information and myriad of pressures that arise when thinking about owning and maintaining a bike”, including training, cycle to work schemes, choosing routes and riding safely.

With a cover price of 75p, and discounts available for bulk orders, The Ultimate Guide to Cycling is intended to provide local authorities with a “low cost route to putting information you can trust into the hands of local residents and businesses”.

To order, or for more information, contact Dan Campsall on 01295 731810 (for authorities in South East, East of England, North West, Yorkshire and The Humber, Scotland and Wales); or James Evans on 08451 308853 (for authorities in East Midlands, South West, West Midlands, London, North East and Northern Ireland). 







Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

Report a reader comment

Order by Latest first | Oldest first | Highest rated | Lowest rated

    Interesting initiative by RSA and First Car – two credible organisations with good track records in road safety. Good luck.

    David Davies, London
    Agree (0) | Disagree (0)

    This looks a good publication, such a shame is has come out just as most budgets to buy and distribute such things have been drastically reduced.

    Mark, Caerphilly
    Agree (0) | Disagree (0)

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.