With figures showing that they are involved in a third of all road crashes, IAM RoadSmart has produced a short video highlighting the dangers faced by people driving for work.
Published yesterday (22 March), the video showcases some of the techniques highlighted during the road safety charity’s Driving for Work courses – including ‘spoken thought’ which encourages drivers to describe what they are seeing and act accordingly.
The video also features business leaders, including Gary Bishop, fleet manager for Cannon Hygiene, who says that driving is the most dangerous thing you can do at work.
Gary Bishop said: “Businesses train their new employees with their smartphones and laptops, but what they do forget is most of the time those people are on the road driving – the most dangerous thing you can do for work is drive. I want to promote the fact that more training should be given.”
According to figures published by ‘Driving for Better Business’ – a DfT funded campaign designed to promote the business benefits of managing work related work safety effectively – around 150 vehicles driven for business crash each day. The figures also suggest there are 14,000 KSIs involving people driving at work each year.
Lesley Upham, IAM RoadSmart commercial director, said: “There are many factors to consider when it comes to offering training to business drivers. The cost element is a major one; just think of the impact on your profits of a 35% saving in crashes or a 55% saving in fuel.
“But the primary consideration has to be the human factor. Quite apart from the stress level amongst business drivers who are often required to keep working as they drive, one-third of all road accidents involve people on business. We cannot have so many business drives ending in shock, injury and sometimes tragedy.”
Want to know more about driving for work and road safety?
Key facts and summaries of research reports – visit the Road Safety Observatory
Online library of research and reports etc – visit the Road Safety Knowledge Centre