A week-long initiative is underway in Scotland as police look to highlight the "potentially devastating effects" of speeding.
Under the Police Scotland initiative, motorists will see an increased police presence in a move to target and educate offenders. The campaign will also look to explain to motorists that road and weather conditions could mean a safe speed is under the posted limit.
Officers are also speaking to vulnerable road users such as motorcyclists, pedestrians and cyclists about a range of road safety issues.
Chief superintendent Andy Edmonston, head of road policing for Police Scotland, said: “Vulnerable road users accounted for nearly half (95) of all road fatalities in 2014 and a further 3,348 suffered injury.
“We want people to realise the potentially devastating effects their driving can have on others, especially vulnerable road users.
“Limits are there for a reason and show the maximum speed at which it is permitted to drive. However, drivers also need to drive according to the prevailing conditions, adjusting speed accordingly if it is wet, foggy or the sun is low for example.
“By driving at an appropriate speed and being aware of road conditions, you can help us reduce the number of casualties on Scotland’s roads and make the roads safer.”