With fewer than 100 days to go until the 2019 edition of Project EDWARD, organisers have stepped up efforts to raise awareness through a series of short, introductory videos.
Project EDWARD (European Day Without A Road Death) was created in 2016 by TISPOL, the European Traffic Police Network, to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’.
The event is now firmly established on the road safety calendar – and was recognised with a Prince Michael International Road Safety Award in October 2018.
The Prince Michael judges said the scheme – which in 2018 reached 25 million Twitter users – showed ‘a high degree of collaboration from a wide range of organisations working together across Europe’.
Ahead of the 2019 event, which takes place on 26 September, TISPOL has produced a series of short, introductory videos – including a message from the organisation’s president, Volker Orben – which are free to download and share.
The Project EDWARD website has also been refreshed with a suite of resources soon to be available to download – including artwork and other useful materials to support the awareness-raising efforts.
A social media campaign will start on 1 September, with daily posts designed to highlight key road safety messages, while TISPOL will embark on a European-wide tour to drum up interest and support the work carried out by roads policing officers across the continent.
On the day itself, a Project EDWARD symposium will take place in Dublin, including a live 60-minute web broadcast.
As in previous years, members of the public are being encouraged to record a supportive video message, the best of which will be published on the Project EDWARD website.