Project EDWARD announces first series of ‘ED Talks’

08.00 | 20 May 2022 |

Organisers of the Project EDWARD initiative are looking for road safety professionals to share their experiences as part of the first ‘ED Talks’ series.

The 2022 week of action takes place between 19-25 September and will again reflect the interconnecting pillars of the Safe System approach, with a theme of ‘Changing minds, changing behaviour’.

New this year will be a series of short videos, known as ‘ED Talks’ in which professionals will share their personal views on subjects connected to reduction of harm on UK roads. 

The series will run on weekdays, starting on 1 September and concluding on 23 September. Each ‘ED Talk’ will be published at 8am on the Project EDWARD website and shared via social media channels. 

Anyone interested in occupying one of the 17 available video slots is invited to contact the Project EDWARD team with details of the story they wish to tell, plus a short explanation of why it would be of interest and how it connects to the theme. 

Each ‘ED Talk’ should last between five and 10 minutes. It can be presented by individuals, pairs or larger groups of people.

Project EDWARD would be happy to receive finished recordings or can organise a recording session via a high-quality online platform. 

James Luckhurst, Project EDWARD founder, said: “We’re looking for stories from passionate individuals – or small groups – who are willing to share their experiences. Members of our advisory panel will select the stories they think best support the aims of this year’s week of action.

“So if you have a personal connection to road safety, we encourage you to get in touch with details of the talk you would like to give.”

Anyone wishing to be considered for an ‘ED Talk’ should contact James Luckhurst via email, by 31 May, with the following information: 

  • A sentence explaining who you are/what you do – or if you’re proposing someone else, then who they are/what they do
  • The title of your proposed ‘ED Talk’
  • A brief explanation (no more than one paragraph) explaining why your talk would be of interest and how it connects to the theme



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