Record month for website

The number of people reading the Road Safety GB newsfeed reached record levels last month.

The website attracted 20,402 visits in May 2013 which beat the previous high of 20,279 achieved in January this year. Compared with May 2012, visits to the website have increased by more than 6,000 (40%) in just 12 months.

At 12,964, the number of unique visitors in May was also a record in May, beating the previous high of 11,903 recorded in March this year. Compared with May 2012, the number of visitors to the website has increased by more than 4,200, which equates to a hike of almost 50% in one year.

With 695 ‘views’ the most read story last month was about the law change which now requires dangerous drink drivers to pass a medical before they are allowed back on the roads.

Nick Rawlings, editor of Road Safety News, said: “It’s particularly pleasing to see the number of unique visitors increasing in such dramatic fashion. This means that more people are visiting the site, rather than our regular readers simply making more visits.”