Sally Lines OBE has been appointed as the new chief executive of the Road Safety Trust, replacing Robert Gifford who completes his three-year tenure on 31 May.
The Road Safety Trust is registered charity which supports projects and research aimed at making the UK roads safer for all road users.
The charity is governed by 11 trustees and chaired by Anthony Bangham, chief constable of West Mercia Police and the national lead for roads policing.
Ms Lines arrives at the Trust with ‘extensive and varied experience in the charity and social enterprise sector’. She initiated and implemented a raft of strategic, operational and governance changes during her four-year term as chief executive of The Grange Centre for People with Disabilities (2013-17).
As chief executive of Social Firms UK (2004-2011) Ms Lines provided specialist development expertise to help grow the social firm sector and improve the quality and sustainability of the businesses.
Ms Lines was awarded an OBE in 2012 for her services to equality in the labour market.
Sally Lines OBE said: “I look forward to working with trustees, executives and stakeholders at all levels to maximise the impact of the Trust’s work and to make a real difference to our society,”
“I am also totally committed to the importance of good governance.”
Chief constable Anthony Bangham said: “Sally is an outstanding and inspiring leader who has shown drive and commitment in her roles so far. She brings an impressive combination of relevant experience and is a brilliant and inspiring communicator.
“I believe she is perfectly placed to build on the excellent foundations laid by Rob Gifford over the past three years, and to increase the reach, impact and efficiency of the initiatives the Road Safety Trust supports.”
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