Today (23 November) marks the start of Road Safety Week 2015, Brake’s flagship annual event to promote safer road use across the UK.
Supported by the Department for Transport (DfT) and headline sponsors AIG and Specsavers, this year the week aims to encourage people to think about their car use and how they might ‘drive less, live more’.
Brake says it wants to help prevent the five deaths and 64 serious injuries that happen daily on UK roads, as well as highlighting the financial, health and environmental benefits of sustainable travel.
Thousands of schools, communities, local authorities and organisations across the country are expected to take part and Brake is encouraging as many people and organisations as possible to get involved.
Road Safety Week resources include posters, banners, guides and factsheets as well as an interactive resource. Brake is also encouraging people to tweet about Road Safety Week, using the hashtags #RoadSafetyWeek and #drivelesslivemore.
A number of road safety stakeholders and other organisations are planning activity in support of Road Safety Week.
GEM Motoring Assist has published four tips for drivers to do their bit to reduce road deaths and injuries: slow down, be observant, forgive others and be alert.
David Williams MBE, GEM chief executive, said: “Every road user can make a difference, whether they’re a car driver, a truck driver, a cyclist, motorcyclist or pedestrian. We encourage everyone to take time and think about how they can be safer on their journeys. By doing this, they’ll immediately be reducing risk for themselves and those around them.”
The Freight Transport Association(FTA) is encouraging HGV drivers and cyclists to exchange places in a bid to raise awareness and understanding.
FTA is joining Brake and the Metropolitan Police at the launch of the annual event, where an Exchanging Places exercise is taking place at Horse Guards Parade, London, to give cyclists the chance to see the road from the driver’s seat of a large goods vehicle.
Christopher Snelling, FTA’s head of national and regional policy, said: “We are pleased to support this excellent initiative. Our aim is for everyone to be able to share the road safely.
“FTA members are investing in technology, driver training and improved vehicles to continue to improve our performance on road safety. Providing vehicles for events such as these is part of that work – reaching out to the communities that we work in.”
Scottish Roads Partnership (SRP) is supporting national Road Safety Week by launching a poster design competition for children in local primary schools.
Primary Schools in North and South Lanarkshire are being encouraged to take part in the annual event organised by road safety charity ‘Brake’ to raise awareness of road safety.
The ‘design a poster competition’ is open to all primary schools close to the road scheme and gives two schools with the opportunity to win a £250 prize.
The Honest Truth campaign has unveiled a new road safety resource for primary school children. The ‘Zoo Song’ aims to encourage pupils to adopt safe behaviours when using the roads by raising awareness of the The Honest Truth messages among children and their parents.
Following its success in reaching out to new and emerging drivers, The Honest Truth team is now hoping to bring "life-saving messages" to a younger age group.
The official launch of the Zoo Song takes place today (26 Nov) at Willand Primary School in Devon.