Royal recognition for Safer Roads Berkshire

12.00 | 25 November 2014 |

Safer Roads Berkshire has received a Prince Michael International Road Safety Award for its work over three years in “pioneering new approach to road safety”.

Safer Roads Berkshire comprises six local authority road safety teams: Bracknell Forest Council, Reading Borough Council, Slough Borough Council, West Berkshire Council, The Royal Borough of Windsor and Maidenhead and Wokingham Borough Council. Since April 2011, Safer Roads Berkshire has been operating under a new structure designed to “protect public investment and maintain expertise”.

This new way of delivering road safety has reduced costs, increased output and resulted in a wider range of more effective road safety initiatives to support each authority working as part of Safer Roads Berkshire.

The new programme of work covers issues ranging from pedestrian training and child car seat use through to cycle safety, driving for work and the driving risks associated with ageing. All Safer Roads Berkshire projects are underpinned by evidence and evaluation.

Dan Campsall, communications director for Safer Roads Berkshire, said: “In contrast with many local authorities which have degraded their commitment to road safety by cutting budgets and reducing services, the authorities in Berkshire have pioneered a new approach leading to a broader range of high quality programmes which are proving to be extremely effective at the same time as reducing expenditure.” 

The Prince Michael Awards judges concluded that the nomination was “a fine example of good quality road safety management”.


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