Scotland’s first Road Safety Week launches

10.51 | 21 March 2022 |

A new initiative from the Scottish Government and Transport Scotland has been launched to encourage road users to take greater personal responsibility and work together to make the nation’s roads safer.

In its inaugural year, Scotland’s Road Safety Week (21-27 March) urges organisations to pledge their support on social media by posting the message – Working together to make Scotland’s roads safer. #ScotRoadSafetyWeek.

Michael McDonnell, director of Road Safety Scotland, said: “Scotland’s Road Safety Week is a great opportunity for organisations to work together and spark a national conversation about making our roads safer.

“Every road user has a part to play by keeping themselves and others safe on the roads. We’d like to encourage organisations across Scotland to get involved this week and join us in pledging their commitment to help make Scotland’s roads safer.”

Organisations across Scotland – including Police Scotland, Scottish Fire and Rescue Service, CoSLA and Good Egg Safety will mark the week by hosting a series of road safety events, from child car seat checks to community action campaigns.

Chief supt Louise Blakelock, head of road policing at Police Scotland, said: “This week will serve as an important reminder that safety on our roads is a shared responsibility. 

“Police Scotland divisions across the country are getting behind this important new initiative by hosting road safety events with a focus on drink and drug driving, vulnerable road users and older drivers.”

The week forms part of Scotland’s Road Safety Framework to 2030, which sets out a vision for Scotland to have the best road safety performance in the world by 2030.

The framework also includes an ambitious long term goal where no one is seriously injured or killed on the country’s roads by 2050.

Kenny Gilruth, Scotland’s minister for transport, said: “The Scottish Government is absolutely committed to making Scotland’s roads safer for everyone, and our Road Safety Framework sets out a long-term goal where no-one is killed or seriously-injured on our roads by 2050. 

“The launch of Scotland’s first Road Safety Week provides a platform for organisations to work together to improve safety on our roads and help achieve this ambitious goal.”

Stakeholders can visit the Road Safety Scotland website to access a toolkit of campaign assets, including a pledge poster, social media posts and an example press release.


 

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