With help from the Seatbelt Sheriff, 95 Alive, the York and North Yorkshire Road Safety Partnership, is raising awareness of the importance of seatbelts and correctly sized child car seats.
The campaign comes as a national survey found that on average more than half the children across the UK were not being carried in cars properly.
The Seatbelt Sheriff will appear on a series of height charts and posters which have been sent out to more than 250 GP surgeries, dental practices and children’s centres. The charts give details of the kind of seats that should be used to carry infants and children.
Car seat clinics have also been carried out by road safety staff from North Yorkshire County Council and North Yorkshire Fire and Rescue officers.
The Seatbelt Sheriff has also been working in schools alongside junior road safety officers to encourage children to wear their seat belts and use car seats – but also to pester adults to buckle up. More than 5,300 children have been sworn in as deputies.
David Bowe, corporate director for business and environmental services, said: “Parents will visit the waiting rooms of doctors and dentists and go to children’s centres and if this information is on display it will reinforce the importance of using the right seat.”
Gareth Dadd, executive member for road safety, said: “There has been concern that parents are confused about what seats their children should be using at what age and weight, and that many people feel retailers who sell seats are not always giving out unbiased advice. The information we’re sending out will hopefully help.”
For more information contact Janet Gleeson, 95 Alive Campaign Coordinator, on 01609 798304.