Seminar focused on social media and road safety

12.00 | 6 March 2013 |

Road safety policymakers, researchers, and practitioners last week gathered in Birmingham for the 78th annual RoSPA Road Safety Seminar which will look at the role of social media in helping to cut road deaths..

The seminar also looked at the advantages of embracing new black box technology to improve driver behaviour, and ways in which public health and road safety teams can work together.

Among the speakers was Katherine Goodwin, senior strategic marketing manager at Scottish Government Marketing Unit, who explained how social marketing and social media have been used to send out road safety messages in Scotland. Mark Bennett, technical support manager at Britax, also spoke on using social media and different marketing techniques to educate the public on child car seat safety.

Other speakers included: Richard Jelbert, from MyDrive Solutions, who talked about the benefits of black box technology for young drivers and insurers; Andy Price, Zurich Risk Engineering UK, who highlighted black box technology for at-work drivers; and Dr Adrian Phillips, joint director of public health at Birmingham Public Health and Birmingham City Council, who focused on road safety and the new public health framework.

Kevin Clinton, RoSPA’s head of road safety, said: “This year’s event had a focus on making the most of modern technology and new ways of working, including social media and black boxes in cars.

“There was a range of fascinating speakers who gave an insight into new approaches to reduce road deaths and injuries at a time when there is less funding around to tackle road safety.”

Click here for more information about the seminar.


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