Police and the 95 Alive Road Safety Partnership are asking the public to ‘shop a killer – stop a killer’ to detect motorists in North Yorkshire who get behind the wheel while unfit to drive.
Inspector Dave Brown, North Yorkshire Police’s head of strategic roads policing, said: “Drink-driving messages are in danger of becoming repetitive and I don’t want the motoring public to get blasé.
“We will act on every single piece of information to stop the minor element who still think the risk of being caught driving while under the influence of drink or drugs is minimal.”
The campaign includes leaflets, beer mats, posters and a radio campaign.
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