Parents will be able to control how fast their children drive thanks to technology being fitted on Britain’s top selling car, the Ford Fiesta (Telegraph).
Ford is fitting a device known as “MyKey” onto all Fiestas from 1 January. Parents are given a master key which gives them the power to impose limits on how the car is driven, while the other key – which turns on the ignition – is handed to their children.
The technology includes chime warnings at 40, 50, 60 and 70mph and parents can set a top limit of 80mph. They can also set the audio volume and prevent the radio from turning on unless the driver’s seat belt is buckled.
Giving parents the power to control the car’s performance is the latest in a series of initiatives aimed at not only reducing road collisions but also cutting the huge cost of premiums young drivers pay.
Ford’s initiative was welcomed by Robert Gifford, executive director of PACTS, who said: “This is an interesting example of how car manufacturers can help to solve a road safety problem.
“We know that young drivers are over-represented in crashes involving inappropriate speed. This can help give new drivers greater experience while reducing their crash risk.”
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