The Bedfordshire and Luton Casualty Reduction Partnership has launched a publicity campaign focusing on the anti-social nature of speeding.
Using radio advertisements and bus back posters, the campaign aims to make drivers think about their own driving and consider whether they are part of the problem.
Caryl Jones, the partnership’s communications manager, says: “When you mention ‘anti-social behaviour’ speeding motorists do not necessarily spring to mind.
“However, speeding is a major source of community concern over ‘accidents waiting to happen’, affecting people’s safety and quality of life. Local communities in Bedfordshire consistently identify speeding traffic as a priority for Bedfordshire Police to address.
“Our latest public opinion survey showed that speeding and driving too fast for the road conditions is considered the single greatest risk to safety on our roads and yet many people admit to speeding themselves.
“We know that speed enforcement is effective at deterring speeding but the police cannot be everywhere all the time. We need to affect drivers’ attitudes towards speeding to encourage greater compliance with speed limits.
“At the end of the day, drivers are in control of their speed so it’s important for people to recognise that if they are not part of the solution then they are part of the problem.”
For further information contact Caryl Jones on 01234 716335.