Suffolk County Council’s road safety team has produced five videos to provide information for parents and carers of primary-aged pupils returning to school.
The videos, available to watch on YouTube, cover walking (and using a crossing patrol), cycling, arriving by car and travelling by school and public transport. The videos link social distancing, active travel and road safety messages.
The videos were scripted and directed by Martin Andrew (road safety officer), and Holly Jacobs (road safety apprentice), with support from Iain Watson (senior road safety officer).
They were funded by the Government’s Travel Demand Management scheme.
Mike Motteram, Suffolk’s road safety manager, said: “Holly and Martin have worked together since lockdown started and recorded a series of podcasts covering subjects such as cycling, motorcycling and child seats with experts in the field. The idea of making videos seemed a natural development.
“From inception to upload to the council website was 10 working days which is near miraculous.”
Over the last few months, Suffolk’s road safety team has worked with the county’s transport strategy, passenger transport, corporate comms and public health teams to develop new ideas and co-ordinate messaging in anticipation of the return to school.