A series of social media animations are now available for road safety teams to use free-of-charge as part of Road Safety GB’s Take Extra Care campaign.
Launched on 22 May, phase two of Take Extra Care urges all road users to continue to protect the emergency services by staying alert and travelling safely during the Covid-19 pandemic.
The social media animations – which can be accessed alongside the campaign toolkit – carry messaging for specific road users and situations including cyclists, pedestrians, PTW riders, drivers and parents on the school run.
They are designed for use on various social media platforms, including Twitter, Facebook and Instagram.
The campaign toolkit also includes web banners and social media graphics and messaging for specific road users and situations including cyclists, pedestrians, PTW riders, drivers and parents on the school run (from 1 June).
First launched in March, Take Extra Care phase one emphasised the role drivers, pedestrians, cyclists and riders have to play in helping to protect the NHS – by ensuring their safety and avoiding collisions on the road network.
At its core, the messaging in phase two remains the same – do everything you can to avoid collisions and casualties, in turn allowing the emergency services to focus their efforts on Covid-19 patients.
It ties in with the Government’s Safer Travel campaign, which encourages people to continue to use active travel modes – primarily walking and cycling – wherever possible, and for the time being to avoid public transport unless absolutely essential.