The session, ‘In the Spotlight: a practical taster session on working with the media’, will be delivered by Dan Campsall, communications director with Road Safety Analysis.
At a time when budgets are extremely tight, road safety teams are under increasing pressure to utilise the news media, rather than paid for channels, to draw attention to their activities. Yet some road safety officers have had little or no experience or training in this area.
This taster session is designed to help delegates build an understanding of the news media context and provide some tips to help get important road safety stories into the media.
Dan Campsell is an experienced road safety marketing and communications professional who has carried out broadcast work on every major news channel in the UK, as well as international media work.
He has worked on numerous award winning road safety initiatives and currently oversees the Safer Roads campaign, PR and marketing initiatives which span car seat safety, child pedestrian training, young drivers and motorcyclists.
National Road Safety Conference
The 2014 National Road Safety Conference is being hosted by Road Safety GB South East region at The Grand in Brighton, 25-26 November. The event is co-sponsored by Colas and AA DriveTech.
More than 160 people have already registered to attend and 13 organisations have booked to exhibit alongside the conference.
Click here for more information about the agenda and themes, click here for delegate fees and to register to attend, click here for information about exhibiting at the event – or here for information about sponsorship. For more information about the event contact either Sally Bartrum or Nick Rawlings on 01379 650112.