The THINK! team and ACPO have published the National Road Safety Communications Activity Calendar for the period April 2014 to March 2015 inclusive.
The calendar is designed to help road safety professionals and their partners to coordinate local and regional communications activity with national campaigns.
While the campaigns and dates on the calendar are provisional and subject to possible alteration, it currently includes the following THINK! activity: drink driving (April, June/July and Dec/Jan); cycling (April); rural roads (July/August); drug driving (Sept/Oct and Feb/March); and child and teens (April–July (in partnership with RAC) and Sept).
ACPO’s activity will focus on drug and drink/drive enforcement in June and December.
In addition, new THINK! publicity resources will be launched in April 2014 covering speed, mobile phones, fatigue, seat belts and motorcycling.
Tim Lennon, THINK! senior campaign manager, said: “If road safety officers are planning communications activity to coordinate with timings set out in the calendar, we advise them to contact us to check that the timings will be as per the calendar.
“RSOs should also be aware that THINK! campaign materials are available outside of campaign periods. Free materials to support local campaigns can be ordered at any time, subject to availability, from the THINK! Shop.”