After more than 3.5 years working as part of the THINK! campaign team, Tim Lennon is departing at the end of this week to take up a new position with the Financial Conduct Authority (FCA).
Tim Lennon first joined the DfT in October 2012 as senior marketing manager, before becoming deputy head of marketing in June 2014. Since then he has been responsible for leading the THINK! road safety campaigns delivered by the DfT.
During his time at the DfT the THINK! team has launched a number of innovative new campaigns, including the 2015 festive drink drive campaign (‘but alive’) which somewhat controversially focused on the increased risks of having a second drink, rather than following the traditional path of counselling against drinking any alcohol before driving.
The THINK! country roads campaign, which first ran in October 2014 and was re-launched 12 months later, included a series of ‘helpful hazards’ in the form of animals and vehicles sprayed with signs prompting drivers to slow down, anticipate hazards and brake before the bend, not on it.
Tim has worked on government communication campaigns since 2008, including a role at the Home Office where he created one of the first government social media campaigns for the drugs advice service, FRANK.
Tim Lennon said “It’s been a great pleasure to work on THINK! and learn about the fantastic initiatives that take place at a local level. I hope I have helped to build greater links between the national and local teams and that these continue to develop.”
Honor Byford, chair of Road Safety GB, said: “We are very disappointed to be losing Tim from the THINK! team but delighted that he has a new opportunity, and we wish him well with it.
“Under Tim’s tenure THINK! has become a fully engaged partner who works with and supports us in what we do, and also listens to our suggestions and asks our opinions. Long may that continue.
“Please accept many thanks from me personally and on behalf of Road Safety GB and road safety professionals throughout the country, you’ve done a really good job and we are very grateful.”
The Department for Transport will be recruiting a new senior marketing manager and will be updating the THINK! calendar of activity for 2016/17 shortly.