Winning the hearts and minds of individual road users is vital to bringing about sustained and significant reductions in road deaths, says TISPOL ahead of Project EDWARD 2018.
Project EDWARD was created in 2016 by TISPOL, the European Traffic Police Network, to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’.
TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.
Project EDWARD 2018, which takes place on 19 September, was launched in June – with the target of reaching more than 50 million social media users.
Last month, TISPOL published a new Project EDWARD resource library, with materials to help road safety officers promote and share key messages.
Between 11-19 September, TISPOL representatives will undertake an ‘ambitious’ #ProjectEDWARD road trip – visiting venues in the UK, Ireland, France, Belgium, the Netherlands, Germany, Luxembourg and Spain.
The trip is designed to boost the profile of safety on Europe’s roads and to support the work carried out by roads policing officers across the continent.
On Project EDWARD day itself, TISPOL will join representatives of the European Transport Safety Council (ETSC), the Guardia Civil and a line-up of sponsors and supporters at a conference to be held in Madrid.
The event will include a 60-minute interactive broadcast featuring a round-up of the day’s activity around Europe, interviews and other features, live-streamed via Twitter.
Paolo Cestra, TISPOL president, said: “Every day across Europe, around 70 people will set off on road journeys, but they won’t make it home. That means 70 families will receive a knock at the door with the life-shattering news that they have lost a loved one in what was most likely an entirely preventable crash.
“We do not want that to happen to any family, and we will do everything we can to reduce the toll of road fatalities.
“But we need to gain the support of individual road users, and we know that if everyone is prepared to reflect on the risks they face and the risks they may pose to others, then we can have safer drivers, safer road users and safer journeys.
“Please think about the way you drive, ride or cross the road. Think about how you can reduce risk by always wearing a seatbelt, keeping to speeds that are both legal and appropriate for the conditions, not driving after drinking alcohol or taking drugs, and not using a mobile phone at the wheel.”