The organisers of the Truck Fest transport festival have pledged their support for Project Pictogram and issued an open invitation for road safety teams to attend any of the eight Truck Fest shows being held in summer 2017.
Launched a year ago (11 Mar ‘16), Project Pictogram encourages UK fleets to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.
The Truck Fest shows attract 6,000 trucks, 250k visitors, and some of the ‘industry’s best driving standards display teams’.
Phil Palfrey, Project Pictogram, said: “With so many fleets in one place, and an open invitation for Road Safety GB to attend with their partnership colleagues, these events are the ideal opportunity to engage fleets with this Road Safety GB endorsed national initiative.”
Truck Fest events in 2017:
- Peterborough (East of England Showground): 28 Apr – 1 May
- South (Newbury Showground): 26-28 May
- South West & Wales (Three Counties Showground): 30 June – 2 July
- Original (Newark Showground): 14-16 July
- Scotland (Royal Highland Showground): 4-6 Aug
- East (Norfolk Showground): 18-20 Aug
- South East (The Hop Farm): 1-3 Sept
- North West (Cheshire Showground): 15-17 Sept
More details of all of this summer’s Truck Fest events can be found on the Truck Fest website.
Developed in September 2015 by the Hampshire Road Safety Partnership and promoted by Hampshire Fire & Rescue Service, Project Pictogram is endorsed by a number of the UK’s road safety stakeholders including RoSPA, IAM and the ABI.
The Project Pictogram team is aiming for the pictograms to be displayed on fleet vehicles across the UK, to provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.
Councils and organisations who have signed up to Project Pictogram include Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.
Drivers urged to adopt three simple habits
15 July 2016
Project Pictogram: “we need you”
11 March 2016
Project Pictogram set for official launch
10 March 2016