A national week of road safety activity gets underway today (9 June) with the launch of UK Road Safety Week, the theme for which is ‘Be Safe Out There’.
The event is being co-ordinated by the Chief Fire Officers Association (CFOA) in partnership with the Highways Agency, DfT, ACPO, Brake, Road Safety GB, RoSPA, RoadSafe, TyreSafe, Living Streets, the RAC Foundation and the MAG Foundation.
During the week, the national organisations will be working with local partners to arrange events with targeted road safety messages for all road users, and in particular pedestrians, young drivers, cyclists and motorcyclists.
The week will launch in York today with an event that will focus on cycle safety which Robert Goodwill, road safety minister, Honor Byford, chair of Road Safety GB, and Dave Etheridge, CFOA lead for road safety will all attend.
Honor Byford said: “This event sees the start of a national week of events with fire and rescue services, local authority road safety teams and police officers working together alongside commercial companies and charities to focus everyone’s mind on respecting each other on the roads.
“All of us who travel in cars, vans and lorries need to look out for cyclists and pedestrians who are more vulnerable. This event shows how we make better use of our shared resources by working together to make our roads safer for all our communities.”
Paul Fuller, president of CFOA, said: “Fire and rescue services have helped to improve road safety through targeted local educational programmes, and are world leaders in casualty care and extrication techniques after road traffic collisions.
“This week of events and activities will allow us to engage with partners and our local communities to work towards our ultimate goal of zero deaths and reduced injuries on UK roads.”