A spooky new film, Ghost Street, is about to give teenagers in Newcastle a supernatural lesson on road safety.
The film, commissioned by Safe Newcastle and the city’s road safety team, is aimed at young people aged 12–16 years and will be shown in schools across Newcastle.
It tells the story of Tabby, your average and seriously distracted teenager, living in a world of mp3 players, gossip and mobile phones until her distraction costs her dearly. Tabby finds herself trapped in another worldly place, a deathly-silent street until the ghosts come out to play. Each gory character has met their end on the same street through the decades and each has a lesson to learn from the road.
Cheryl Ford, road safety services officer, said: “Teenagers naturally expect independence. They travel on their own or with friends more than they used to and are confident that they know what to do around roads and traffic. In fact, they over-estimate their road skills.
“We targeted teenagers for our film as research shows that around 14 years-of-age is the best time to influence young people’s future behaviour.”
A preview of Ghost Street can be seen at: www.ghoststreet.co.uk.
For further information contact Cheryl Ford