A new campaign was launched last week in Ireland to provide a ‘strong visual reminder’ to drivers that children could step onto the street at any time.
The initiative, which encourages residents to put a life size image of a child on their wheelie bins, was launched in Ballinrobe, Co. Mayo on 13 May.
It is hoped the ‘innovative’ idea, which originally came from Australia, will lead to a reduction in speed and in turn improve child pedestrian road safety.
Noel Gibbons, Mayo Council’s road safety officer, says road traffic collisions account for 36.7% of all child deaths and are the leading cause of child mortality in Ireland.
While child road fatalities in Ireland decreased by 89% and serious injuries by 75% between 1997 and 2012, a total of 262 children were killed and 1,115 seriously injured in that period.
Noel Gibbons said: “We believe these stickers have the potential to have a real impact.
“When we look at road safety generally, we look at figures and numbers, but what we often overlook is the human face behind that.
“The stickers put the human element to the potential situations we can find on the roads we travel each day.
“It is the streets around our estates which we are the most familiar with and often the most complacent with.”