Research suggests that more than a third of Scotland’s drivers ‘rush through town’ if they’re late for work, with nearly one in five admitting to speeding.
In a survey published by the Scottish Government and Road Safety Scotland to mark the launch of a new vulnerable road user campaign, 58% of respondents admitted to ‘taking risks when travelling in built-up areas’ – including travelling over the speed limit (19%) and jumping amber lights (19%).
5% also admitted to travelling on ‘autopilot’ every day – not paying ‘full attention to their surroundings or other road users’.
The new campaign, ‘In Town, Slow Down’, calls for all road users in Scotland to travel at appropriate speeds.
Backed by Living Streets Scotland, Cycling Scotland and local authorities, the campaign is designed to unite road users and create a greater sense of shared responsibility.
The campaign TV advert highlights the frequency with which motorists are apprehended for speeding on roads across Scotland.
The narrator says: “Every 11 minutes in Scotland, someone is stopped for speeding. Sometimes, they’re stopped by speeding. In town, slow down.”
Transport Scotland figures show 96% of accidents involving pedestrians happen in built-up areas, with most casualties occurring between 4-6pm on weekdays and 1-3pm on weekends.
Humza Yousaf, Scotland’s minister for transport, said: “It’s important drivers and riders travel at an appropriate speed for the environment and the conditions, especially in built-up areas where there are many vulnerable road users.
“Whether we drive, ride, cycle or walk, we all share the same road and our actions can have serious consequences. So don’t risk it – the message is simple, in town, slow down.”
Chief superintendent Stewart Carle, Police Scotland’s head of road policing, said: “Reducing the number of people killed or seriously injured on our roads is a shared responsibility for all agencies and road users.
“It’s shocking that, on average, a motorist is stopped for speeding in Scotland every 11 minutes.
“The message is simple; motorists need to consider other road users, look ahead for hazards and adjust their speed accordingly to the road conditions.”