Highways England re-launched its ‘Vehicle Checks’ campaign in the run-up to the Easter 2018 holiday period.
The centrepiece of the campaign is an ad (above) which shows a plane full of passengers ready for take off. When the pilot says he’s skipped the routine safety checks, all of the passengers attempt to disembark.
Commenting on the campaign, Steve Horton, Road Safety GB director of communications, said: “While it may not contribute to a significant number of serious crashes on the roads, having a well maintained and roadworthy vehicle is fundamental to safer driving – as well as being a legal requirement.
“There are recent examples of where vehicle breakdown has placed occupants in huge danger, especially on high speed roads. There are tragic stories of where stationary vehicles on the hard shoulder have been hit, as well as those rare occasions where a vehicle has broken down in a live running lane.
“I can’t think of many scarier situations to be in than stuck in a broken down car with large, fast traffic passing close by.
“To avoid the inconvenience of a breakdown, and more importantly the risk of becoming a target for fast moving vehicles, I hope all drivers can play their part in making sure they use a fit and proper vehicle for all journeys.”
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