David Frost, former national press & PR officer for Road Safety GB, has joined Stennik, the road safety publicity consultancy.
David’s remit at Stennik is to build on the range of road safety-related publicity services that the company offers.
David’s 22-year career in road safety began in 1990 in Northamptonshire. He joined Cambridgeshire in 1993 as senior RSO, moving to Peterborough City Council in 1998 as road safety team manager. He then held team manager positions with Luton Borough Council and Milton Keynes Council, before re-joining Cambridgeshire County Council in 2008 as head of road safety services.
He was Road Safety GB’s press and PR officer from 2006–2009 with responsibility for delivering national PR campaigns and acting as Road Safety GB’s national media spokesperson. David also holds an MSc in Marketing.
Nick Rawlings, managing director of Stennik, said: “I’ve known and worked with David for almost 15 years and am delighted he has agreed to join us.
“In the past Stennik has been heavily involved in working with road safety teams across the country, but in recent years we’ve focused on our role with Road Safety GB, which includes managing the website and newsfeed, the Knowledge Centre and organising the National Conference.
“David’s experience and expertise in planning, developing and delivering road safety publicity initiatives is second to none, and his remit with us is to offer that expertise to road safety teams on a local and regional basis.
“Everyone at Stennik is very excited at the prospect of getting back into the business of providing support for, and working with, road safety teams at a local level.”
David Frost said: “Having worked with Stennik over a number of years, both in my role at Road Safety GB and while working for various road safety teams, I’m excited at becoming part of the professional yet friendly Stennik ‘family’.
“I know first hand that road safety teams across the country are under pressure both in terms of finance and staff resource. While this can be a particular problem for smaller teams, many of the larger teams have also seen, or are likely to see, a cut in numbers.
“With experience of working within both unitary and shire authorities, I am aware of the different challenges of working with modest and larger budgets, and the importance of taking this into account when planning a campaign calendar. I hope to be able to share this experience, whether it be for a one-off press or publicity project or a strategic campaign.
“Continuing to work in the road safety and sustainable transport community allows me to carry on working with familiar faces, and to offer support and services to new colleagues. I am relishing this challenge.”
For more information contact David Frost on 07450 415 291.