RSOs are being urged to start planning for Road Safety Week 2011 (21 – 27 November), which is this year running under the theme ‘Too Young to Die’.
Road Safety Week is a partnership event involving local community activities across the UK, including many coordinated by road safety teams working with schools, colleges and other partners. It is coordinated by the charity Brake with support from QBE insurance and FedEx.
Too Young to Die highlights that road crashes are more likely to kill young people than any other cause, but that they are preventable. Brake says the event provides an ideal opportunity for road safety professionals to launch new initiatives, run special one-off events, and gain publicity for their work.
Julie Townsend, Brake’s campaign director, says: “Brake really values the involvement of local authorities in Road Safety Week. They carry out vital road safety work throughout the year, and by linking to this national event they can further raise awareness in their communities and generate extra publicity for their valuable work.”